The Universal Church, Inc. v. Toellner
SUMMARY ORDER
At a stated term of the United States Court of Appeals for the Second Circuit,
held at the Thurgood Marshall United States Courthouse, 40 Foley Square, in the
City of New York, on the 2nd day of November, two thousand eighteen.
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PRESENT: JOHN M. WALKER, JR.,
RAYMOND J. LOHIER, JR.,
Circuit Judges,
WILLIAM H. PAULEY III,*
District Judge.
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11 THE UNIVERSAL CHURCH, INC.,
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Plaintiff-Counter-
Defendant-Appellant,
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16 v. No. 17-2960-cv
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CALVIN TOELLNER, GEORGE FREEMAN,
BRUCE TAYLOR, UNIVERSAL LIFE
CHURCH/ULC MONASTERY, UNIVERSAL
LIFE CHURCH MONASTERY STOREHOUSE,
* Judge William H. Pauley III, of the United States District Court for the Southern District of New York, sitting by designation.
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5 DANIEL CHAPIN,
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Defendants-Counter- Claimants-Appellees,
Defendant.
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9 FOR APPELLANT: DAVID DONAHUE (Laura Popp-Rosenberg,
Jennifer Insley-Pruitt, on the brief), Fross Zelnick
Lehrman & Zissu, P.C., New York, NY; Katherine
J. Daniels, Tendy Law Office, LLC, New York,
NY.
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FOR APPELLEES: JURA C. ZIBAS (Stephen J. Barrett, on the brief),
Wilson Elser Moskowitz Edelman & Dicker LLP,
New York, NY.
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Appeal from a judgment of the United States District Court for the
Southern District of New York (Naomi Reice Buchwald, Judge).
UPON DUE CONSIDERATION, IT IS HEREBY ORDERED, ADJUDGED,
AND DECREED that the judgment of the District Court is AFFIRMED.
The Universal Church, Inc. (“Universal Church”) appeals from a
24 September 20, 2017 order of the District Court (Buchwald, J.) granting summary
judgment in favor of appellees (collectively, “Universal Life Church”). We
assume the parties’ familiarity with the underlying facts and the record of prior
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proceedings, to which we refer only as necessary to explain our decision to
affirm.
The standards for our de novo review of the District Court’s grant of
summary judgment are well established. See Nick’s Garage, Inc. v. Progressive
Cas. Ins. Co., 875 F.3d 107, 113 (2d Cir. 2017); Nora Beverages, Inc. v. Perrier Grp.
of Am., Inc., 164 F.3d 736, 745 (2d Cir. 1998). In granting summary judgment on
Universal Church’s trademark infringement claim and cancelling its trademark
registrations, the District Court concluded that the trademarks “Universal
Church” and “The Universal Church” are generic. A term is generic if it “refers
to the genus of which the particular product is a species.” Park ‘N Fly, Inc. v.
Dollar Park & Fly, Inc., 469 U.S. 189, 194 (1985) (citing Abercrombie & Fitch Co.
v. Hunting World, Inc., 537 F.2d 4, 9 (2d Cir. 1976)). In determining whether a
term is generic, moreover, “the relevant purchasing public is not the population
at large, but prospective purchasers of the product.” Lane Capital Mgmt., Inc.
v. Lane Capital Mgmt., Inc., 192 F.3d 337, 345 (2d Cir. 1999). Here, the District
Court concluded that the relevant public is all those who seek and provide
religious worship services, and Universal Church does not challenge this
conclusion on appeal.
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In this case, Universal Life Church met its burden of showing that the term
“Universal Church” is generic in the context of “evangelistic and ministerial
services, namely, conducting religious worship services,” and that the term “The
Universal Church” is generic in the context of “religious counseling and
ministerial services,” the classes for which the trademarks are registered. App’x
55, 63. Specifically, Universal Life Church introduced admissible evidence in
the form of an expert report and testimony that “the longstanding common use
of the phrase ‘Universal Church’ in various contexts demonstrates without
question that the phrase has been in generic usage over two millennia to describe
the Church as a whole throughout the world.” App’x 610, 659–61 (deposition
testimony). It also introduced the following definition of “universal” from the
Oxford English Dictionary: “Designating the whole Christian Church or all
Christians collectively . . . Freq. in universal church.” App’x 572 (emphasis in
original); see Harley Davidson, Inc. v. Grottanelli, 164 F.3d 806, 810 (2d Cir. 1999)
(“Though not conclusive, dictionary definitions of a word to denote a category of
products are significant evidence of genericness because they reflect the public’s
perception of a word’s meaning and its contemporary usage.”).
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The remaining question before us, therefore, is whether Universal Church
created a genuine factual dispute about the issue by presenting any contrary
admissible evidence that the term “Universal Church” does not generically refer
to religious counseling and evangelistic and ministerial services. We agree with
the District Court that Universal Church did not. First, the testimony of
Universal Church’s religious expert alone failed to create a genuine dispute that
the term “Universal Church” refers to Christian services in general among the
relevant public. Second, the testimony of Universal Church’s vice president
that “Universal Church” is a “distinctive name” because the organization
“promote[s] this brand” to its 30,000 members and in its weekly television
program (which may reach up to 800,000 people), App’x 373; see id. 357, 360,
also failed to establish the significance of the term “Universal Church” among
the relevant public. In any event, “no matter . . . what success [the user of a
generic term] has achieved in securing public identification, it cannot deprive
competing manufacturers of the product of the right to call an article by its
name.” Abercrombie, 537 F.2d at 9. In urging a contrary conclusion,
Universal Church points to its efforts to police its mark by preventing other
organizations from using the words “universal” and “church” in their name.
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But “when . . . the mark has entered the public domain beyond recall, policing is
of no consequence to a resolution of whether a mark is generic.” Murphy Door
Bed Co. v. Interior Sleep Sys., Inc., 874 F.2d 95, 101 (2d Cir. 1989) (quotation
marks omitted). Because a generic term can never be trademarked, moreover,
see Park ‘N Fly, 469 U.S. at 194; Genesee Brewing Co. v. Stroh Brewing Co., 124
F.3d 137, 143 (2d Cir. 1997), the District Court did not abuse its discretion in
thereafter cancelling the trademarks. We therefore affirm the District Court’s
grant of summary judgment in favor of Universal Life Church and cancellation
of the trademark registrations.
Because Universal Church’s marks are generic, we also affirm the District
Court’s grant of summary judgment to Universal Life Church on Universal
Church’s cybersquatting claims under the Anticybersquatting Consumer
Protection Act, 15 U.S.C. § 1125, which required Universal Church to show that
its marks were distinctive. See Sporty’s Farm L.L.C. v. Sportsman’s Market,
15 Inc., 202 F.3d 489, 497 (2d Cir. 2000).
Finally, the District Court was also correct to dismiss Universal Church’s
unfair competition claims. Universal Church argues that even a generic term
18 may give rise to an unfair competition claim if the junior user adopts the term in
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order to conflate itself with the senior user. But our review of the record does
not suggest that Universal Life Church, an organization which provides free
online ordination and does not conduct church services other than occasional
mass weddings, attempted to portray itself as a Pentecostal church in order to
“confus[e] the public into mistakenly purchasing [its] product in the belief that
the product is the product of the competitor.” Murphy Door Bed, 874 F.2d at
102 (quotation marks omitted).
We have considered Universal Church=s remaining arguments and
conclude that they are without merit. For the foregoing reasons, the judgment
of the District Court is AFFIRMED.
FOR THE COURT:
Catherine O=Hagan Wolfe, Clerk of Court
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United States Court of Appeals for the Second Circuit Thurgood Marshall U.S. Courthouse
40 Foley Square New York, NY 10007
Date: November 02, 2018 Docket #: 17-2960cv
Short Title: The Universal Church, Inc v. Universal Life Church/ULC
DC Docket #: 14-cv-5213
DC Court: SDNY (NEW YORK CITY)
DC Judge: Buchwald
BILL OF COSTS INSTRUCTIONS
The requirements for filing a bill of costs are set forth in FRAP 39. A form for filing a bill of costs is on the Court's website.
The bill of costs must:
be filed within 14 days after the entry of judgment;
be verified;
be served on all adversaries;
not include charges for postage, delivery, service, overtime and the filers edits;
identify the number of copies which comprise the printer's unit;
include the printer's bills, which must state the minimum charge per printer's unit for a page, a cover, foot lines by the line, and an index and table of cases by the page;
state only the number of necessary copies inserted in enclosed form;
state actual costs at rates not higher than those generally charged for printing services in New York, New York; excessive charges are subject to reduction;
be filed via CM/ECF or if counsel is exempted with the original and two copies.
United States Court of Appeals for the Second Circuit Thurgood Marshall U.S. Courthouse
40 Foley Square New York, NY 10007
Date: November 02, 2018 Docket #: 17-2960cv
Short Title: The Universal Church, Inc v. Universal Life Church/ULC
DC Docket #: 14-cv-5213
DC Court: SDNY (NEW YORK CITY)
DC Judge: Buchwald
VERIFIED ITEMIZED BILL OF COSTS
Counsel for
respectfully submits, pursuant to FRAP 39 (c) the within bill of costs and requests the Clerk to prepare an itemized statement of costs taxed against the
and in favor of
for insertion in the mandate. Docketing Fee
Costs of printing appendix (necessary copies )
Costs of printing brief (necessary copies )
Costs of printing reply brief (necessary copies )
(VERIFICATION HERE)
Signature